Oct 1, 2020

5 steps to establishing your tone of voice

Good copy should act as the voice of your business, but how do you go about deciding what that voice should sound like?

Have a read of our 5 steps to help figure out how to find your particular tone of voice.

Look at your brand values

Your brand values are all about what is most important to your business. Your tone of voice needs to fit in clearly with these.

Look to your audience

Always configure your tone of voice to appeal to your audience. They’re the most important element here! Will they respond well to a friendly tone, or is it better to appear distanced and professional?

Look at your competitors’ copy

Have a look at what other people in your sector are doing with their copy. Perhaps you can differentiate yourself with a unique message and tone.

Think about your company culture

You don’t want to appear bold and brass in writing, but painfully shy in person – it just won’t add up. Have a think about how your colleagues interact in real life, and how this can be reflected as a more authentic written voice. 

Get inspired by other sectors

There are some brands out there that create a completely unique way of talking to their audience. These are the types of brands that usually inspire loyalty. Lush, Apple, MailChimp, Innocent Smoothies, Netflix – all of these big brands have a really distinct ‘voice.’

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We’re here to help.

In need of a bit of guidance? 

We have an inhouse copywriting team who would be glad to sit down and chat with you about how to make your business sound unique. 

If you want to find out more call us now on 0333 242 3990 or email: jess@financestream.co

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