The Challenge

MoneyDoctor provides innovative and tailored financial advice for those that work in the medical sector, their families and other professionals.

Specialists in NHS pensions, they understand medical professionals and their career structure. They are able to help medical professionals understand the NHS Pension, the benefits and what flexible retirement options they have.

The Brief 

MoneyDoctor wanted a website that was modern, user-friendly and had digestible content. Their current website had an abundant of resources and information which was overwhelming for a user.

Additionally, MoneyDoctor wanted to ensure their website was easy to navigate and really clear to anyone who landed on their website. They wanted the user to be able to find the relevant information whether they were a hospital doctor, general practitioner, dentist or a professional.

Our Approach

We wanted the website to reflect its clean, new look by refreshing and writing new content. Stripping back the amount they had and focusing on necessary and easy-to-read content. To help persuade customers to use MoneyDoctor, we would use statements on each page which would detail how MoneyDoctor could benefit that particular professional.

To showcase the emotive benefits of MoneyDoctor’s services, plenty of images that would portray the kind of desired lifestyle would be sourced as well as warm, relatable images.

The Result

The MondeyDoctor website is fresh, clean and intuitive. With clear call-to-actions around the website, the user can easily navigate to the relevant page using the clean navigation bar or get in touch with the team at MoneyDoctor by clicking on the ‘Get in touch’ buttons on each page.

Simple to use, the website features warm and welcoming carefully selected lifestyle images that reflect their target audience and their own values. The use of different shades of blue help attracts users to important sections or where the main call-to-actions are.