The Brief

Zedra are financial innovators specialising in Trust, Corporate and Fund services. A new website and a brand refresh were on the horizons for Zedra, to support a refocused service offering. The rebrand needed to retain Zedra’s signature contemporary feel and polished identity, with a continuity that would translate across an entire site. Their website would be powerful and effective – an innovative digital experience with an easy-to-use feel.

Our approach

We re-energised the Zedra brand through a bolder and more impactful colour palette, a new iconographic language and a variety of unique graphics and creative assets.
The logo itself remained unchanged, but we found inspiration in its clean lines and abstract shapes. From here, we created Zedra’s new iconography, using elements of the logo to create bespoke graphic images.
A special feature of our website design was our 3D maze, using a realistic gravity board. This was our own original concept and one that really gives the Zedra site an intriguing point of difference. On a symbolic level, the maze reflects Zedra’s mission to see the ‘bigger picture’ as they guide their clients.

The result

We were aiming for a smooth and slick website, with a stylish, abstract visual language and refined brand. We achieved that! We are really proud of the finished result. Zedra’s website is efficient and user-friendly, with consistent iconography and a bolder colour palette. This was a redesign and rebrand that will help Zedra remain above the noise of the financial world and cut a powerful figure online.

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