Oct 26, 2021
Frightening marketing mistakes
Are you making any frightening marketing mistakes? Watch out, they could be costing you.
Marketing is such an important part of your business and you want to make sure you’re doing everything you can to reduce the risk of any negative impacts.
We’ve listed 10 common frightening marketing mistakes often made by businesses:
1. Not utilising your USPs
Your unique selling points are what make you stand out from your competition. Part of marketing is reminding customers – remind them why you should be chosen over competitors.
2. Not using social media
There’s no doubt every business, no matter what industry, should be utilising social media. It’s another platform to inform, educate and entertain your clients and potential customers.
3. Leaving out email marketing
Email marketing is still one of the most powerful marketing tools a company can have, it’s cheap and very effective.
4. Always going on about yourself
Your customers want value-adding content, if you just talk about yourself the whole time they’ll lose interest.
5. Dismissing current clients
Your current clients will be an easy target as you have already built trust up with them – make sure to keep in touch with them.
6. Not in favour of investing money
Working in the financial sector you understand that investments are made to make a greater return. It’s the same with your marketing, you can’t expect to make lots of profit without some investment.
7. Not blogging
There are many benefits to blogging, it’s important that it’s in your digital marketing plan. Blogs aim to increase brand awareness, build trust with customers and drive leads.
8. Not posting videos
Videos have grown in popularity on social media and are also very useful to have on websites. They are a great way to showcase your business, educate your audience and provide entertainment.
9. Not willing to change
Trends change and if you’re not willing to adapt then you will be left behind. Whether that’s technology, design trends or marketing methods.
10. No CTAs
Customers need direction, if you want them to become one step closer to being a client you need to tell them or give them the option about the next steps.
