Feb 21, 2020
Our values
Our values: the DNA of our brand
Here at FinanceStream, we believe in the value of a strong brand above all things.
The essence of this strong brand – its roots and foundation – should be its values. The values of a brand are their unwavering principles and ethics.
Strong values will give your brand a timeless resonance and underpin every decision you make.
An introduction to us…
Our brand values are easily condensed into simple traits that we look for when connecting with future clients and employees.
These are the 4 things we value above all else:
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Being friendly
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Being straight-talking
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Being confident
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Being committed
What are your brand values?
Strong and defined values should unite your business across the board.
All of your employees should be singing from the same hymn sheet. Our value of friendliness determines how we connect with new clients and how we look for new employees. We are united by our like-minded approach to delivering the warmest possible customer service.
Think about a company such as Lush.
Lush has a clear brand – ethical, natural, fun – and this brand is backed up by unshakable values, such as being committed to less packaging and being 100% vegetarian.
When you visit any Lush store, you can expect the same level of friendly customer service across the board. The company’s brand values are a mission statement. This commitment establishes a brand loyalty that spans decades and inspires a sense of trust.
Don’t underestimate the power of a strong brand!
Establishing a clear brand with a strong appeal is something we would be happy to advise you about.
Get in touch to find out more – jess@financestream.co
